Public affairs helps ensure businesses have an avenue to build relationships and communicate their point of view to relevant stakeholders, especially when it comes to the development of new policies and regulations.
When You Need Us
- A business is subject to or affected by new or existing policies that could or have negatively affected a business.
- A business is expanding into new countries where the rules, regulations, or public opinions may differ and local expertise or stakeholder engagement is needed.
- A business is looking to build relationships or work with governmental bodies and needs assistance navigating processes and establishing relationships.
A public affairs professional may be engaged in a variety of activities including
Lobbying on specific policies or legislation
Providing information to stakeholders directly or through media engagement
Monitoring political activity and information
Advising
Consulting
Advocacy
What's Public Affairs
Engagement between businesses or organisations and the public (namely government bodies).
Public Affairs Vs Public Relations
Public affairs and public relations are similar in many ways. Both involve communicating and building relationships with the public, but public affairs is more political in nature while public relations tends to have a more commercial focus.
Public affairs professionals disseminate information to stakeholders with the goal of influencing public policy and building support for the organization’s agenda. Public relations targets creating positive publicity to help build public loyalty to the organization or to improve or promote the organization’s image.
Transform with us
Since 2003, Media Age has gained knowledge and experience of every type of online reputation management solution. The teams have worked with an array of clients from many different vertical sectors around the world.
We understand that a deep-dive research approach is vital in getting to know our clients and take the time to fully immerse ourselves into your world, giving us a solid foundation to create our strategy.
A PR & Media Consultancy Company specializing in Strategic Communication Planning and Execution for private and public companies.
