MTN, Mastercard launch e-commerce platform
Through the new e-commerce platform, even Ugandans in the diaspora can pay for goods for delivery to addresses in Uganda.
In another first, MTN Uganda has become the first subsidiary of the MTN Group to launch an e-commerce platform, aimed at giving Ugandans a seamless online selling and shopping experience.
Launched in Kampala yesterday, the hi-tech platform, dubbed ‘Market by MoMo,’ is a partnership between MTN Group Fincommerce, a subsidiary of MTN Fintech Group, MTN MoMo Uganda and Mastercard, a global financial services company that provides payment solutions through credit and debit cards.
Speaking at the launch, officials said ‘Market by MoMo’ is a one-stop digital marketplace that allows Ugandans to buy and sell a wide range of genuine products from electronics to groceries, fashion, beauty, fitness products, home & office, mobile phones and electronic appliances, while benefiting from reliable services, flexible payment options, and prompt deliveries.
- The new platform represents a significant step forward in Uganda's digital economy, offering both customers and merchants a streamlined and secure way to engage in e-commerce, regardless of their location.
Brian Mutungi, the e-commerce Country Lead of MTN Group Fincommerce, described the new product as a “game-changer,” emphasizing its transformative potential.
“Market by MoMo combines a variety of product categories, flexible payment options, and user-friendly shopping features, making it a game-changer for Uganda’s e-commerce sector. This launch also aligns with our vision of leading digital solutions for Uganda’s progress,” said Mutungi, adding that that MTN Group’s partnership with Mastercard has also been instrumental in bringing Market by MoMo to life.
- Anyone with something to sell only needs to register as a vendor and post the product on the platform via the MoMo app or the website; https://market.momo.africa/Portal/. The platform is zero-rated for MTN customers, allowing access without data charges.
The platform offers flexible payment options including MTN MoMo as well as the major credit/debit cards. Delivery is swift and reliable, with orders reaching customers in Kampala and Greater Kampala within two days or less.
Speaking on behalf of Sylvia Mulinge the MTN Uganda CEO,( Joseph Bogera, the MTN Uganda General Manager for Sales and distribution, described the launch of Market by MoMo as a step forward towards building a more equitable, connected, and empowered society.
“As MTN, we are inspired by our vision that everyone, regardless of their background, deserves the benefits of a modern, connected life. It’s a vision that drives us every day to push boundaries and innovate so that we can create a brighter and more inclusive digital future. This milestone reflects the steady and purposeful progress we’ve made, and it highlights the power of collaboration. Together, we’ve woven partnerships that are driving innovation, building capacity, and delivering real, tangible benefits to people across Uganda,” Bogera said.
Amnah Ajmal, Mastercard’s Executive Vice President for Market Development for Eastern Europe, Middle East and Africa, hailed the collaboration with MTN and described the platform as safe, secure and seamless.
- “Through this collaboration with MTN Group Fintech, we are proud to enable local businesses and consumers in Uganda to participate fully in better shopping experiences. Market by MoMo is a significant step forward in creating economic opportunities and digital inclusion, aligning with Mastercard's vision for a more inclusive, digital Africa,” she said.
- In February, Mastercard and MTN Group Fintech signed a multi-market agreement that will set in motion a new era of collaboration to connect millions of people and small businesses across Africa with digital tools to transact through secure mobile payments, expanding access to the benefits of the cashless digital economy.
Consequently, the Market by MoMo platform will also enable a previously untapped opportunity for Ugandans in the diaspora, to shop for relatives back home using payment options including MoMo or debit/credit card.
“The e-commerce sector is a rapidly growing segment of the global economy,” noted Mutungi.
“By launching Market by MoMo in Uganda, we are not only diversifying our product offerings but also empowering Ugandans to join the digital transformation journey, contributing to our nation’s economic growth. Together, we are setting the foundation for a more connected, more digital, and more inclusive Uganda,” he added.